Global Warming is showing how devastating an effect it can have even on the small business person.Take the lawn care business operator for example. Here is a well established business with many clients, it specializes in mowing and offers a few smaller complimentary services as well. This business has been in operation for more than 15 years.
Near the end of the first decade of the business it had reached the profitable stage where the business generated regular profits of $7000.00 a month during the peak spring and summer months. It is these months that create the cash flow that carries the lawn care business during the slower months of the fall and winter.
This cycle of generating the majority of the businesses income during certain months of the calendar year worked quite well during the first decade of the businesses existence and was quite dependable.
During the next five years of the businesses existence sales generated during those same spring and summer months changed. The sales even with the addition of some new clients fell. The business was still offering the same great service at fair prices and wasn't loosing any of it's customers. So what was happening? Global Warming.
In the last three years of this lawn care business there was little to no rain for those same spring and summer months and a record number of days above 85 degrees Fahrenheit. Sales dropped to less than $2000.00 for many of those months.
The business that depends upon outside forces such as weather, understands that there are sometimes changes from year to year in precipitation patterns. It has set aside extra funds to get through the drier years. But what happens when the weather patterns for the area in which this business exists have not showed any signs of returning to the patterns of the previous decade.
The business still has ongoing monetary obligations like any other business that still need to be met, but, still looks to forces beyond its control to provide one of the key ingredients to its success, rain
What is the business to do? Should it close its doors and go bankrupt as its debt toll mounts? Should it diversify further and offer more complimentary services? In an area that water restrictions are in effect during summer months.
For certain shorter periods, there is still a market for this service and existing customers that are depending on this business.
But due to Global warming, the question of there being enough rain (pennies from the sky) for this lawn care business to survive is up in the air.
Greg Baxter owns a Lawn Care Business that has been in operation for more than 15 years. He also operates a website devoted to the improvement of the lawn care industry. To find out more please go to http://your-lawn-care-basics-coach.com
Article Source: http://EzineArticles.com/?expert=Greg_Baxter
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